Southwest Airlines Co.

Southwest Airlines Co. is a prominent low-cost airline that has become a model for the industry. It is known for its unique operational model, customer-centric policies, extensive route network, and commitment to corporate responsibility.

Southwest Airlines Co. is the largest airline in the United States, operating under a low-cost carrier model. It was founded on March 9, 1967, by Herb Kelleher and Rollin King as Air Southwest Co. and adopted its current name in 1971 when it began operations. The airline is headquartered at Love Field in Dallas, Texas, and serves over 120 destinations across the United States and ten other countries.

Business Model

Southwest Airlines employs a distinctive business model that sets it apart from traditional airlines. Rather than utilizing the conventional hub-and-spoke system, Southwest Airlines has developed a point-to-point network, which allows for more direct flights and greater efficiency. Additionally, Southwest Airlines is known for its customer-friendly policies, such as allowing two free checked bags per passenger and not charging change fees.

Fleet and Operations

The airline exclusively operates Boeing 737 aircraft, which makes it the largest operator of this type of aircraft globally. As of July 2024, Southwest's fleet consisted of 816 aircraft. The airline operates approximately 4,000 departures daily during peak travel seasons and has nearly 66,100 employees.

Customer Experience

Southwest Airlines endeavors to provide a favorable customer experience through the provision of a range of amenities, including complimentary in-flight entertainment options such as movies and live television, complimentary snacks and beverages, and a frequent flyer program, Rapid Rewards, which allows passengers to earn points without the constraints of blackout dates or expiration, provided that they maintain their active membership status.

Corporate Citizenship

For over five decades, Southwest has demonstrated a commitment to corporate citizenship through engagement in environmental sustainability initiatives and community support programs. The company places significant emphasis on robust corporate governance, while simultaneously endeavoring to foster connections between individuals through the provision of reliable and friendly air travel services.